Student Work, 2021
Å Gin is an imaginary gin brand from Helsinki, Finland that represents ecological and casual relaxation with style. The visual identity has been created to attract thirtysomething gin enthusiasts with high standards both qualitatively and ethically.
The amber medicine bottle with its golden-coloured metal screw cap has a label made from rough and uncoated paper. The colours of the texts and logo are black and white and the gold details are made with semi-gloss foil. The packaging and glorifier have been combined, as the most important values of the Å Gin brand are sustainability and the desire not to produce unnecessary waste.
All of the materials that have been used are recycled and also fully recyclable.